“An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business.”
— Jere W. Thompson President and CEO The Southland Corporation on How to Win Customers and Keep Them for Life
Michael LeBoeuf, one of the nation’s foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today’s computer-driven world. It contains everything you need to know about successful selling and—most important of all—how to win customers for life.