The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure.
Why have local video shops disappeared and been replaced by Netflix? Why are hotels being replaced by AirBnB? Why is Amazon the only company who can sell you the book you want to read? And why is there no Pepsi in cyberspace? They are all under the influence of Online Gravity, the unseen force driving the way business is done online, and changing the face of work and employment now and over the coming decades. Online Gravity has formed huge planet-like companies which dominate the online business world and either eat up or blitz their competition. We all hear about jobs being replaced by technology. McCarthy, industry expert and big data analyst, shows that rather than reducing jobs, Online Gravity has replaced 2.6 jobs for every one lost. And while the phenomenon of Online Gravity is startling, it is entirely transparent and follows its own distinct set of rules and laws. McCarthy identifies the ‘secret sauces’ that have not only driven success for these companies but can help us - and our children - as workers and future business owners of the 21st century. In this must-have guide to negotiating our future in an increasingly digital world, he shows us what Online Gravity is and how we can harness it for our own success. Witty, pithy and full of astounding ideas, Online Gravity is not only a highly enjoyable read but an essential handbook for the decades ahead.